What People Say

“As someone who has the privilege of being a leading player in Coaching and performance improvement I highly recommend Sorel as a Coach. He has my complete respect and trust.

David Brown
CEO – Performance Consultants International
ICF – Member of the Board

“Sorel is passionate about living a life without compromises and he can translate that approach into his coaching sessions. He challenges you to push your imaginary limits and focuses on what really needs to get fixed and helps you “just observe” what it cannot be fixed by you.”

Bogdan Badea – CEO, eJobs

“I want to” instead of “have to”. It is the simplest and yet the most revealing thing that Sorel transmitted to me in such a way as to internalize it and to naturally change the way I approach everything I do on a professional or personal level. I appreciate (and thank him again) that he knew how to make the coaching process about me and after each meeting I knew exactly what I wanted to do to reach my best version.

Maria Guta – Head of PI Landing Department, BCR

Working with Sorel as my coach was a challenging and fun experience. He was always pushing for results, keeping our meetings focused, adapting his communication and interaction style and sharing from his own experience. His guidance helped me see things differently and planted the seeds for further development. I would recommend him as a trustworthy professional who is dedicated to help people grow.

Ioana Angelescu – Studio Production Manager, UBISOFT

“Cel mai mult mi-a placut modul si determinarea cu care Sorel a reusit sa ma conduca spre un rezultat, o noua achizitie, la fiecare intrevedere. Rezultatul acestui proces este uimitor, pentru ca, atata timp cat am fost in proces, nu stiam cand se va incheia si cum va fi atunci. Am perceput cu adevarat schimbarea destul de brusc si am constientizat ca am castigat claritate, prezenta si o disciplina care ma ajuta sa ma focusez pe obiectivele propuse.

Felicia Barsan – co-Founder & CEO, UNIT VISION

“Cum a fost, pentru mine, timpul petrecut cu Sorel? A fost cu foarte multe momente de ‘Aha’… Aceste momente m-au ajutat sa inteleg ca orice afacere as face, este important sa ma inteleg pe mine si sa fiu congruent si asumat.”

Marcel Ionescu, Founder & CEO, AGRICLOUD

Sorel has been a mindshifter for me in a moment my career moved from managing clients to managing people. His First Time Manager program helped me understand the new perspective, find the objectives of a business manager in a focused, process driven manner. Him being a very open & straight forward person worked great for me. Thanks again!

Valeriu Galani, Brand Lead at Spark Foundry Romania

Long story short

Are you interested in time travel?

It was 1987 when I started my “career”, in Ceausescu’s time, as a blue collar worker in an electronics warehouse.

After the so called revolution , in just few years I have jumped from that dusty warehouse, in my first Director chair, at Mediafax News Agency.

It was not exactly a jump, but a step by step learning and progress. First I have changed the “state” environment with the revolutionary IMP-EX SRL that dominate the Romanian private business environment at the beginning of the 90’s. In that small company I was form the boy good at everything (meaning all non-responsibility jobs that nobody want to do), to the number 1 Sales Executive, selling a very colourful portfolio: coffee, car oil, whiskey, gas cookers, fertilizers, Chupa-Chups, second hand car tires and …Chicco children products. From what I remember. Then I become one of the first brokers at the Romanian Commodity Exchange, dealing again with a large variety of products, from bulk sugar to petroleum derivates. So I start dreaming about myself on the Wall Street.

And my life actually was a Romanian copy paste of Mr. Gekko in Wall Street movie, only instead of driving a Porche car, I was going to the job by bus, and I have trade Manhattan flat in favour of a small apartment to share with my mom. No big difference. The only chapter I beat him was on entertainment. Our boss spends all the Friday nights in “Sarpele Rosu” and he ask for company. 1-0 for me, Mr. Gekko! Also, as an interesting entertainment exercise, our boss rented a restaurant on the seafront of Eforie Nord, where he was curious to see if we can handle ourselves as waiters. 16 hours a day. 2-0 for me, Mr. Gekko!

After an interesting season on the sea side a new question start visiting me: is there any possibility for me to find a different job on earth?! And Mediafax News Agency answer to my question: we are hiring Sales Consultants, and you have the perfect profile for that. Deal done! After my first 3 months in Mediafax, I was promoted as Marketing and Sales Director. I have changed all the sales protocols and procedures, the products and the team. In short.

After 3 very intense years at Mediafax, I was promoted again, this time at a larger scale: Sales Director of MediaPro Group, the most desirable company to work for in Romania in the mid 90’s.

…Now I have more than 30 years in the work field. 25 of them I was managing people. Building many great teams!…Coaching them, leading them (sometime pushing them), to great results. Which, most of the time, we got! Most of the teams I’ve built and lead where dynamic, powerful and successful.

That’s why Leading Teams is one of my expertise.

I was in the top management of big corporations for many years, until I’ve decided that too much is too much. And I start my own business. After my first startup, ideas start sparkling and many other businesses I co-founded, one after another. Some where very good businesses. Some where just good lessons. Because sometime we can learn a lot from failure!… It’s only when you can feel the limits when you really understand the territory!

That’s why, what means to be an Entrepreneur and how to accelerate a Startup and how to grow a business, is one of my expertise.

And that’s why I am the startup Coach of Guerrilla Camp (where I wait for you to jump in our next cohort, if you have a great business idea).

The last company of which I am a proudly Co-Founder is Centre for Effective Coaching, partner of Performance Consultants International, the company founded by Sir John Whitmore, the father of modern Executive Coaching.

My journey as a COACH has started in  2004 when I dived deep in the waters of NLP, for more than 3000 hours of learning and formation as NLP Master Coach and Trainer.

Also I have done my formation in Behavioral Coaching under the ICC worldwide organization, as Business Master Coach.

These two different formations allow me to work with my clients on two parallel levels: at surface/conscious level and deep/unconscious level, in the same time.

I have start my learning journey with the well known Catalin Zaharia, actual President of the European ANLPt, who kindly guided my first steps in NLP. Than I have worked with the top trainers of the industry like Peter Schutz, Judith Lowe, the co-founder of NLP, John Grinder, Stephen Gilligan, Judith DeLozier, Robert Dilts, Charles Faulkner and so many others, all very respected professionals of the field, to whom I will thank until the end of the road!

During this learning experience, I decide that for me, Coaching is the best way to express myself. The best way to contribute for people learning and development.

I was extremely lucky: I have found my passion and my purpose!

That’s why Executive and Business Coaching is my expertise.

When I don’t do Coaching, I do Sailing. Mostly in Adriatic sea. If you like to discover the real freedom, give me a sign and I will teach you how to sail only by the power of the winds! Spectacular!

Also, I was crazy enough to keep the dream and the hope that a beautiful family is all we need in this life. And I was again lucky enough to see my dream come true.

And …yes, it’s all we need.

All we need is love. And a purpose.

My purpose is to help people to get CLARITY, to reach their full POTENTIAL, to achieve their GOALS.


And that’s why you are here!